Chapter 2. There’s Work To Be Done

Product design is an intersection point of many principles. Part of its power is that it adds clarity and anchors many disciplines into something people can see, touch, and use. Part of its magic is that these intersection points—the overlapping, weaving, and blurring—are where great product design insights happen.

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While most of this book takes a long, hard look at the places where various disciplines meet, it’s helpful to look at each of these independently so that we can imagine the challenges and opportunities they create for product design. In this chapter, we look at the breadth of skills and range of work ...

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