Chapter 1. What Product to Design?

What are all of those bookmarks in your browser? What are all of those apps on your phone? So many websites, mobile apps, services, and tools are already available on the Web—and yet, you have an idea for a new product. You imagine an experience that’s yet to be designed. You have a problem that needs to be solved, along with a vision of the Web product that solves it. You identified unmet needs shared by a group of people, and you know how a product can help meet those needs.

How do you create an app that is noticed and a service that keeps people coming back again and again? Furthermore, how do you devise a way of working that allows you, your collaborators, and your product to keep up with changes in your ...

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