You are previewing Product Design for the Web: Principles of Designing and Releasing Web Products.
O'Reilly logo
Product Design for the Web: Principles of Designing and Releasing Web Products

Book Description

Web designers are no longer just web designers. To create a successful web product that’s as large as Etsy, Facebook, Twitter, or Pinterest–or even as small as a tiny app–you need to know more than just HTML and CSS. You need to understand how to create meaningful online experiences so that users want to come back again and again.

In other words, you have to stop thinking like a web designer or a visual designer or a UX designer or an interaction designer and start thinking like a product designer.

In this breakthrough introduction to modern product design, Etsy Creative Director Randy Hunt explains the skills, processes, types of tools, and recommended workflows for creating world-class web products. After reading this book, you’ll have a complete understanding of what product design really is and you’ll be equipped with the best practices necessary for building your own successful online products.

Table of Contents

  1. Title Page
  2. Copyright Page
  3. Dedication Page
  4. Acknowledgments
  5. Contents
  6. Introduction
  7. Section One: On Product Design
    1. Chapter 1. What Product to Design?
      1. A Website Is Not a Product
      2. Attributes of a Product
      3. Some Products Are Loners; Some Products Need Friends
      4. Native Apps as Web Products
      5. A Unique Opportunity
    2. Chapter 2. There’s Work To Be Done
      1. Create a Meaningful and Understandable Experience
      2. Organize Complex Information
      3. Balance User, Technical, and Business Needs
      4. Create Interfaces and Interactions that Shape Behavior
      5. Write Code, and Make It Work
      6. Explain Ideas with Language
      7. Be a Marketer
      8. Do Your Research
      9. Forget Unicorns
  8. Section Two: Think Like a Product Designer
    1. Chapter 3. Story First
      1. Write the Press Release First
      2. The Elements of a Story
    2. Chapter 4. No Dead Ends
      1. Go With the Flow
      2. Connect the Dots
    3. Chapter 5. Remember the Invisible Features
      1. Performance
      2. Community
      3. Support
      4. Security
      5. Invisible No More
    4. Chapter 6. Effective Over Clever
      1. Recognizing Clever
      2. Turning On Your Filter
      3. Is Clever Ever Good?
    5. Chapter 7. Carrots, Not Sticks
      1. Shaping Behavior
      2. When Sticks Are Appropriate
      3. Stay Positive
    6. Chapter 8. Ship Early. Ship Often.
      1. Small Changes, Large Impact
      2. Dealing with Problems
      3. Early. Often. Better.
    7. Chapter 9. Rinse and Repeat
      1. Know the Goal
      2. Over and Over
    8. Chapter 10. People Matter Most
      1. How to Discover What People Want
      2. People Are Part of the Process
  9. Section Three: Get It Built
    1. Chapter 11. Change and Happiness
      1. You Can Start Anywhere
      2. Identify Needs and Opportunities
      3. Validate
      4. Prototype
      5. Build
      6. Communicate
      7. Test
      8. Release
      9. Iterate
    2. Chapter 12. Use Whatever Works
      1. Tools in Every Step
      2. The Product Designer’s Toolkit
      3. A Means to an End
    3. Chapter 13. Listen and Learn
      1. Quantitative and Qualitative
      2. Sources of Feedback in Early Development
      3. Sources of Feedback Following Release
    4. Chapter 14. Design Together
      1. A Team of One
      2. The Small Team
      3. The Team of Teams
      4. Product Design Principles as Product Team Principles
  10. Section Four: The Product is Never Done
    1. Chapter 15. Nothing Is Precious
      1. Take It Away
      2. Make It Happen
  11. Index