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Producing Video Podcasts

Book Description

Put the video podcast medium to work for you and your clients with a winning formula. Know how video podcasts work and every facet of what it takes to produce a professional-quality program that will meet every criterion for success. The authors are seasoned video production pros that have been on the crest of the video podcasting wave as it has risen. With over 2500 episodes produced, they can reveal what works and what doesn't with detailed, illustrated guidance. You get the nuts and bolts of the complete process, including:

* Preproduction: budgeting guidelines, mapping your production, and working with talent
* Production: the ENG shooting style, lighting values and portability, sound, essential camera features, acquisition formats, and gear lists
* Postproduction: resources for adding music and images, motion graphics, and editing techniques
* Delivery: cost-effective hosting options, creating RSS feeds, compression, and hosting processes
* Promotion: choosing directories, promoting your program, and monetizing your podcast

Instruction and case studies go in-depth on issues unique to the podcast medium. A full-color presentation delivers tangible, inspiring examples of creative video podcasts. The companion a blog, templates, planning documents, sample clips, and state-of-the-art updates.

Table of Contents

  1. Front Cover
  2. Half Title
  3. Title Page
  4. Copyright
  5. Contents
  6. Dedication
  7. Acknowledgements
  8. Introduction
    1. Who this Book is For
    2. What You'll Learn
    3. Our Approach
    4. Our Qualifications
  9. Chapter 1 The Business Case for Podcasting
    1. Understanding the Audience
    2. What's Happening: Growth and Trends
    3. How to Explain Podcasting to Your Clients
    4. When to Use Podcasting
    5. When Not to Use Podcasting
    6. How Does it All Come Together?
  10. Chapter 2 What Podcasting Is and Is Not
    1. The Clear Understanding of the Technology
    2. Technology Choices
    3. Portable Players
    4. Other Players
    5. The Road Ahead
  11. Chapter 3 Preproduction
    1. Success Doesn't Just Happen
    2. Making the Go/No Go Decision
    3. Creative Development
    4. Determining Production Needs
    5. Budgeting Guidelines
  12. Chapter 4 Production: Lighting and Sound
    1. Lighting on a Deadline and Budget
    2. Recommended Lighting Instruments
    3. Lighting Diagrams
    4. Capturing Good Audio
  13. Chapter 5 Production: Videography
    1. Camera Considerations
    2. Choosing an Acquisition Format
    3. Camera Support Options
    4. Tapeless Acquisition
  14. Chapter 6 Acquiring Additional Sources
    1. Working with B Roll
    2. Working with Photos
    3. Working with Screen Captures
    4. Working with Speaker Support/Slides
    5. Motion Graphics
    6. Technical Issues for Podcasting Graphics
    7. Graphic Design Issues for Video Podcasts
    8. Music for Podcasts
  15. Chapter 7 Editing Considerations
    1. The Evolution of Nonlinear Editing
    2. NLE Selection Criteria
    3. Technical Considerations During Editing
  16. Chapter 8 Encoding the Podcast
    1. The Challenge of Encoding
    2. Determining Delivery Format
    3. Delivering Podcasts with Apple Compatibility
    4. What About Alternate Delivery?
    5. Compression Tools
    6. Encoding Advice
    7. Simple Techniques for Better Compression
  17. Chapter 9 Hosting the Podcast
    1. The Essential Steps to Publish a Podcast
    2. Budgeting for Hosting
    3. Hosting Requirements
    4. Hosting Options
  18. Chapter 10 Creating the Feed
    1. An Overview of RSS
    2. Developing the Feed
    3. Anatomy of a Feed
    4. Programming the Feed
    5. Publishing the Feed
  19. Chapter 11 Publishing and Promoting the Feed
    1. Submitting the Feed
    2. Promotion Strategies
    3. Building a Relationship with Your Audience
    4. Potential Revenue from Your Podcast
    5. The Road Ahead
  20. Index