Index

A

accident virals 116

Acevedo, Angel 150

activist movements: armchair activism (clicktivism) 133134; hashtag use 21; on Reddit 29

Adobe Premiere 168

advertising/advertisers: on blogs 228; on BuzzFeed 182; cookies use 54; corporate viral videos 124, 134136; embedded content 182; on Facebook 15; on Instagram 42; native 182, 252; social video 136

advertorial 181182, 247

“Ain’t Nobody Got Time for That!” (2012) 138139

algorithm 247

Allocca, Kevin 123

“alpha” channel 74

“ALS Ice Bucket Challenge, The” 134

alternative television 185

Amazon Prime 186

American Standard Code for Information Interchange (ASCII) 55, 247

America’s Funniest Home Videos 118119

Amyot, Brian 150

analytics 247; YouTube 184, 238239

animal viral videos 116117

Annoying ...

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