CHAPTER 1

Introduction

WHAT IS NEW AND DIGITAL MEDIA?

The word media, the plural term for medium, covers a broad spectrum describing communications through television, film, radio, and print. Media require a viewer, a listener, a reader, or a spectator to carry any effect whatsoever. In our rapidly advancing hypermedia landscape of the present, where all traditional media have become singular on the screen-based Internet, the reader, viewer, and listener can participate as well and truly use media as communication. Technology has inevitably transformed our traditional media into a multitude of interactive platforms, now read and listened to on mobile devices, tablets, e-readers, flat screens, and wearable devices. Whether it’s media consumption, ...

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