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Producing New and Digital Media

Book Description

A Practical Introduction to New and Digital Media is your guide to understanding new media, diving deep into topics such as cultural and social impacts of the web, the importance of digital literacy, and creating in an online environment. It features an introductory, hands-on approach to creating user-generated content, coding, cultivating an online brand, and storytelling in new and digital media. This book is accompanied by a companion website—designed to aid students and professors alike—that features chapter-related questions, links to resources, and lecture slides. In showing you how to navigate the world of digital media and also complete digital tasks, this book not only teaches you how to use the web, but understand why you use it.


  • For students- a companion site that features research resources and links for further investigation
  • For instructors- a companion site that features lecture slides, a sample syllabus, and an Instructor’s Manual.
  • Features a unique approach that covers media studies aspects with production and design tutorials.
  • Covers up-to-date forms of communication on the web such as memes, viral videos, social media, and more pervasive types of online languages.

Table of Contents

  1. Cover
  2. Half Title
  3. Title Page
  4. Copyright Page
  5. Dedication
  6. Table of Contents
  8. CHAPTER 1 Introduction
    1. What Is New and Digital Media?
  9. CHAPTER 2 Creativity in the Online Environment
    1. Participation in the Online Environment
    2. Digital Environments and Communities
    3. Social Media Communities: The Beginnings of Facebook
    4. Twitter
    5. History of the Hashtag
    6. How Is the Hashtag Used?
    7. YouTube
    8. The Community of YouTube
    9. Tumblr
    10. WordPress
    11. User-Generated Communities: Reddit
    12. Image Forums: 4chan
    13. Gaming Communities
    14. User Creative Expression
    15. Writing
    16. Photos
    17. Video
    18. Sound
    19. The Creators
    20. Geeks and Nerds
    21. Khan Academy
    22. Short-Form Creativity
    23. Instagram
    24. Vine
    25. Snapchat
  10. CHAPTER 3 Web Literacy
    1. How Do Webpages Appear on My Computer?
    2. Data We See and Data We Don’t
    3. Files on the Web
    4. Data Traveling Around the World: The Physical Properties of the Web
    5. Data in Many Forms
    6. Understanding Hypertext and a Lesson on Web Code
    7. Why Is it Important to Understand Web Code?
    8. “It Looks Like an Alien Language!”
    9. Color and Further Customizations
    10. The cPanel and Installing WordPress
    11. WordPress Basics
    12. WordPress Attributes
    13. HTML5
    14. Becoming Literate
    15. Data, the Cloud, and Digital Files
    16. Citizen Journalism and the Sharing Public
    17. Codecs
    18. The Cloud
    19. The Internet of Things
  11. CHAPTER 4 Memes and Visual Online Languages
    1. What’s a Meme?
    2. I Can Haz Memes?
    3. Visual Language
    4. The Language
    5. The Meme Environment
    6. The Visual Meme on the Web and in Real Life
    7. Technology and Access Trends
    8. Tropes and Classic Memes Updated
    9. Pranks as Memes
    10. Memes in Real Life
    11. The Memes of the Online World
    12. Remix Memes
    13. Memes and Sociocultural Significance
    14. Memes Are Culture
  12. CHAPTER 5 Viral Videos
    1. The Viral Video
    2. The Viral Video Recipe
    3. Internet People and the History of the Viral Video
    4. The Short History of the Viral Video
    5. Internet People—The Originals
    6. What Makes a Video Go Viral?
    7. “Get Over It”
    8. “KONY 2012”—The 30-Minute Viral Video
    9. Reselling Deodorant Through Virals
    10. Viral Hoaxes and Successes
    11. Virality Is You
  13. CHAPTER 6 Multimedia Storytelling
    1. The Ever-Evolving Multimedia Storytelling Environment
    2. Early Digital Storytelling
    3. The Gap: 2000–2005
    4. Broadband Video Hosting
    5. The New Land of Multimedia Storytelling
    6. New Narrative Programming in the Digital Space
    7. Writing the Character of the Web
    8. The Beta Person
    9. How Can You Make a Web Series?
    10. YouTube and Personalities
    11. Who Creates This Content?
    12. The Personalities
    13. Who Are These Vloggers?
    14. Tutorial Vlogs and Personalities
    15. Can Vloggers Make a Living on YouTube?
    16. The Remix Culture
    17. Remix Everything
    18. Remix Styles
    19. Some Pitfalls—How to Remain Trouble Free?
    20. The Business of Multimedia Storytelling
    21. The Digital Platform
    22. Web Channels
    23. High-End Web Series
    24. Multichannel Networks
    25. YouTube as Network
  14. CHAPTER 7 The Online Personal Brand
    1. Becoming Aware of Your Brand
    2. Online Identity
    3. Understanding the Personal Brand
    4. Employers Searching for Your Name
    5. The Public You
    6. Discovering Who You Already Are in the Online Space
    7. Digital Media Personal Review
    8. Creating Your Online Brand
    9. What Is Your Digital Footprint?
    10. Social Media Management
    11. Connecting With Others in Your Brand
    12. Creating Content and Understanding SEO (Search Engine Optimization)
    13. Creating Content for Your Brand
    14. Creating a Home Page for Your Website
    15. Creating a Blog for Your Website
    16. Creating a Podcast for Your Website
    17. The Online Résumé
    18. Using LinkedIn for Online Branding
    19. Optimizing Your Content
    20. Measuring Your Success
    21. Having Organized Your Digital Footprint
    22. Think First, Post Second
    23. Skipping the Line
  15. CHAPTER 8 Conclusion
    1. Always Be Creating
  17. INDEX