C H A P T E R
TWELVE
Publishers Selecting Developers
The idea and pitch for a video game can come from either the publisher seeking a developer to create a specific game, or the developer pitching their core idea in hopes to sell the property they wish to develop, or to sell themselves, and show the capabilities of the team.
Figure 12.1 Development of concepts can often bear fruit. Image Courtesy of: “Marble Saga” Hudson.
Projects That Start With the Publisher (The Dog Wagging the Tail)
Before a developer is even on a project, the publishing producer is tasked with evaluating original concepts and licenses to see what is “gameable” about ...
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