CHAPTER
6Pitching and Selling the Project
If a story is in you, it has got to come out.
William Faulkner
THIS CHAPTER'S TALKING POINTS
| I. | Pitching and Selling: The Big Picture |
| II. | Research the Pitch |
| III. | Create the Pitch |
| IV. | Pitch the Pitch |
| V. | Keep Pitching |
I. PITCHING AND SELLING: THE BIG PICTURE
Your idea for a project is great. You're confident that it's a perfect fit for NBC, or HBO, or maybe it could be a breakthrough online series. But you have to sell it first, and selling your project is a real challenge. Because getting the green light might depend entirely on your pitch, this pitch process can be stressful for even a seasoned producer.
In reality, a pitch is just a sales job: you're appealing to someone in a position of ...
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