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Producing for Profit by Andrew Stevens

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Chapter 6Identifying and Developing a Film Based on Trend and Analysis

Once you have assessed the current marketplace and market value for a particular type of film, how do you go about finding or creating an appropriate screenplay to suit the specific needs, desires, and/or requirements of the current market?

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Reading a script, taking notes, and writing a synopsis (known in the industry as “coverage”) is generally at least a two–four-hour process for someone who is well schooled in doing so. The likelihood of finding a specific screenplay that is uniquely suited to collective global marketplace desires, which also correlates to the market value you’ve assessed based on the due diligence you’ve performed, is generally like finding a needle ...

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