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Producing and Directing the Short Film and Video, 4th Edition by David K. Irving, Peter W. Rea

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Chapter 2

Finance

We basically put a lot of things on credit cards—my credit cards.

Adam Davidson

PRODUCER

Raising the Capital

If there is one role with which the producer is traditionally associated, it is the role of fundraiser. The producer finds the money to fund the film. This role is paramount because money is the lifeblood of any project. In fact, without adequate financing, there is no project. However simple the production demands might seem, it is impossible to produce something for nothing.

Most beginners get turned on by romantic notions and the tantalizing creative possibilities of the visual media, but they soon find out that much of their time and energy are focused on raising funds. Independent filmmakers spend much of their ...

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