Producing and Directing the Short Film and Video, 3rd Edition

chapter eight

Art Direction

I let the subjects know from the preinterview stage that if they were cast in the film, I would require them to wear a mask during the interview. Because it was a peculiar request, I didn’t want to spring that on them when they arrived for the shoot.

Jan

PRODUCER

Assembling the Team

The producer has two major concerns with regard to the art department: hiring the best creative people for the project and creating a good look without having to pay top dollar. Production value is about balancing fiscal responsibility, and respect for the artistic mandates of the script. A good producer takes pride in stretching money as far as possible. The producer’s role in terms of art direction involves these five steps:

•  Hiring ...