24. Human Interest Stories: A Double Advantage: Two Ways to Use Anecdotes
Ronald Reagan was the master of the human interest story that preceded and followed the Lenny Skutnik story that you read in the previous chapter. Mr. Reagan had developed his talent for the human touch in his early days in radio, but he perfected the art of the anecdote during his presidency. Whenever Mr. Reagan spoke, he rarely missed an opportunity to refer to a dedicated student, a brave soldier, or a kind senior citizen, often by name. Presenters would do well to emulate The Great Communicator and intersperse their presentations with brief stories of people who are involved with their business’s product or service.
One of my frequent tasks as a presentation coach is ...
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