17. Presentation Advice from Steve Jobs: The Power of Positive Words

One of the bestselling books in the “Running Meetings and Presentations” category on Amazon is The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience. Author Carmine Gallo offers his readers presentation lessons from the charismatic Apple CEO. Another lesson comes from Neil Curtis, a conceptual artist who created a mashup of the launch presentation for the iPad. The clever video clip (available on YouTube) strings together the scores of adjectives that Mr. Jobs and his Apple copresenters used during the event—multiple iterations of extraordinary, phenomenal, great, awesome, super, amazing, and terrific.F17.1 All are quite appropriate for a ...

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