You are previewing ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income, Third Edition.
O'Reilly logo
ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income, Third Edition

Book Description

An update of one of the bestselling blogging books, written by two of the world's most successful bloggers

There's a reason why the first two editions of this book have sold thousands of copies worldwide. Written by two of the world's most successful bloggers, it's one of the clearest books out there on how to earn an income from your blog. This new edition gets you up to date on the very latest changes that affect the blogging-for-business landscape. Featuring new material on Twitter, Facebook, and LinkedIn; plus new ways and tools to grow your audience and expand your business beyond your blog, this professional blogger's bible is better than ever.

  • Helps novices choose a blog topic, analyze the market, set up a blog, promote it, and earn revenue

  • Gives aspiring bloggers proven techniques and the tools they need to succeed in building a business from their blogs

  • Reveals 20 key ingredients for a successful blog post

  • Offers solid, step-by-step instruction on how bloggers actually make money, why niches matter, how to use essential blogging tools and take advantage of social media and content aggregators, how to optimize your advertising, and much more

  • Includes techniques for attracting and growing an audience and how to mine new business opportunities beyond your blog

  • Written by two fulltime professional bloggers, this exciting, updated edition of ProBlogger tells you exactly how to launch and maintain a blog that makes money.

    Table of Contents

    1. Cover
    2. Table of Contents
    3. Introduction
      1. Becoming a ProBlogger: Darren’s Story of Blogging
      2. Chris Garrett’s Blogging Story
    4. Chapter 1: Blogging for Money
      1. What Is a Blog?
      2. Making Money with Blogs
      3. Blog Strategies
      4. Measuring a Blog’s Success
      5. Summary
    5. Chapter 2: Niche Blogging
      1. 10 Reasons Why Niche Blogs Are Successful
      2. How to Choose a Profitable Niche Topic for Your Blog
      3. How Wide Should a Niche Be?
      4. Should You Try Niche Demographic or Niche Topic?
      5. Choosing a Niche
      6. Tools for Helping You to Choose a Niche for Your Blog
      7. Summary
    6. Chapter 3: Setting Up Your Blog
      1. Choosing the Right Blog for You
      2. Choosing a Domain Name
      3. Creating Your Blog
      4. Enhancing Your Blog
      5. Blog Design Considerations
      6. Summary
    7. Chapter 4: Blog Writing
      1. What Is Good Content?
      2. Writing Tips for Bloggers
      3. Summary
    8. Chapter 5: Blog Income and Earning Strategies
      1. Time to Make Money?
      2. Monetizing Directly with Advertising
      3. Finding Advertisers
      4. Other Direct Forms of Income
      5. Indirect Income-Earning Strategies
      6. Summary
    9. Chapter 6: Buying and Selling Blogs
      1. Introduction to Buying and Selling Blogs
      2. Blog Sales Basics
      3. Buying a Blog
      4. Selling Blogs
      5. Summary
    10. Chapter 7: Blog Promotion and Marketing
      1. Building Readership
      2. Gaining Attention through “Link Baiting”
      3. Search Engine Optimization for Blogs
      4. Guest Posting for Links, Reputation, and Traffic
      5. Increasing Page Views on Your Blog
      6. Summary
    11. Chapter 8: Build a Sticky Blog Community
      1. How Sticky Blogs Grow Your Audience
      2. Why Community Is Important for Monetization
      3. Key Steps to Growing a Sticky Community
      4. Engaging Your Audience
      5. Learning from Your Community
      6. The Dark Side of Community
      7. Summary
    12. Chapter 9: Social Media and Your Blog
      1. Determining Which Social Media Sites to Use
      2. Implementing Social Media Promotion
      3. Engaging Your Followers with Social Media
      4. Summary
    13. Chapter 10: Secrets of Successful Blogs
      1. About Success in Blogging
      2. Analyzing Top Blogs
      3. Learning from Niche Blogs
      4. Learning from Top Blogs
      5. The Key to Blogging Success: Bloggers Tell Us Their Success Secrets
      6. Summary
    14. Chapter 11: Creating Something Worthwhile
      1. Knowing Your Audience
      2. Being Remarkable
      3. Making Your Blog Useful
      4. Summary
    15. Chapter 12: Taking Your Blog to the Next Level: A Case Study
      1. The Launch of DPS—Years 1–2
      2. Consolidation and Expansion—Years 3–5
      3. DPS Today
      4. Summary
    16. Chapter 13: Going Beyond Your Blog
      1. What It Means to Go Beyond Your Blog
      2. Getting Known, Spreading Your Ideas, and Attracting Visibility
      3. Networking, Making Contacts, and Building Partnerships
      4. Selling Coaching Programs and Consulting
      5. Five Lessons from My Journey
      6. Summary