About the Technical Reviewer

Tyler Merry is a UX Technologist for Universal Mind, where his focus is on bridging the gap between idea and implementation. Tyler approaches all problems through the filter of experimentation. He believes that the fastest and most accurate solution is working provocatively through multiple experiments and informal testing.

Through past work experiences with Coke, Sony, Pfizer, P&G, Ford, and Vail Resorts, Tyler has learned the value of accuracy and communication. His work with early startups helped to reinforce the value of iteration, speed, and efficiency.

When not keeping uptodate with web and UX trends, Tyler spends his time on his fewer-than-four-wheeled-vehicles (bicycle, motorcycle, unicycle) or learning whatever ...

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