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Pro SQL Server 2008 Analytics: Delivering Sales and Marketing Dashboards by Jeff Finken, Brian Paulen

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Chapter 2. Seven Keys to Successful Reporting Projects

Finding the balance between the functional components of an analytics implementation, like process design, key performance indicator (KPI) development, development, and look and feel, and the technical items, like tool selection and complex feature development, is a daunting task. You typically must evaluate the trade-offs associated with spending time in one area vs. another. This chapter will focus on providing you with the key tasks and tools necessary to lay an effective groundwork for any analytics implementation, large or small.

The Seven Keys Approach

Our approach to BI is based on three fundamental beliefs:

  • All successful BI projects start with an understanding of the key metrics that ...

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