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Pro SQL Server 2008 Analytics: Delivering Sales and Marketing Dashboards by Jeff Finken, Brian Paulen

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Chapter 1. An Overview of Analytics

Most organizations' existing business applications deliver the capacity to store a wealth of valuable data. The challenge is that this data loses its value when it is not readily available to information workers and business executives in the right format on demand. Far too often, sales managers don't have visibility into their pipeline, and they can't make clear decisions about discounting, hiring, and resource allocation. Equally challenging are the situations when finance professionals can't effectively break down revenue and costs by product line and geography. Yet, with client after client, we encounter situations where significant time and effort have been spent designing and deploying business applications ...

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