Foreword
The year 2010 is an exciting time for those of us who have worked in and around the mobile industry since before the, now, decade-old 21st century. Some have referred to this year as "The Year of the Mobile Developer." It's true that, following the creation of frictionless paths to market through Apple's App Store, Google's Android Market, and the other handset or OS app stores, developers and brands alike are pursuing a market previously limited in reach. The options of distribution of applications until recently included carrier decks, handset portals, third-party channels such as Motricity, or even one's own web site.
Carriers once dominated and controlled which applications were allowed to reach eager end users via their portals—picking ...
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