Goals for Adoption

To begin developing your adoption strategy, you need to lay out some goals. As discussed before, when creating goals it is important to be S.M.A.R.T. about it. The adoption goals set by the governance team need to be specific, measurable, achievable, relevant, and timely. While these goals will necessarily be unique to each situation, there are some common themes to keep in mind:

  • You need to win the hearts and minds of users. Your ultimate goal is to make the portal the place where users naturally to go to find and share information.
  • You want to engage users early to begin using and contributing to the portal. Getting a continuous flow of fresh content into the portal will go a long way toward engaging users' interest.
  • The ...

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