Customizing Content
Out of the box, SharePoint has a certain appearance. It has a set of colors, fonts, page layouts, and navigation features that are built into the default site templates provided. This look and feel is designed to work well for general purpose intranet sites, but it is somewhat bland and utilitarian looking. Fortunately, SharePoint supports dramatically customizing this appearance with a variety of tools. The process of changing the site-wide look and feel of a site is referred to as branding the site.
Applying your own brand to a SharePoint site is done in different ways, depending on the desired changes to be made. Changing the default colors and fonts used on the site is done using themes. Changing the overall page layout ...
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