by Mladen Gogala, Peter MacIntyre, Brian Danchilla

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C H A P T E R  4

Social Media

Social media blends technology and communication to create social interaction and collaborations. Twitter and Facebook are two of the most popular social media sites, attracting millions of loyal users, some controversy, and in Facebook's case, resulting in an award-winning movie.

Since its launch in 2006, Twitter has been the world's most popular microblogging service. It has served up billions of tweets (140 character or shorter messages), shared across the web and SMS (short message service) devices. Facebook, Mark Zuckerberg's prodigiously growing baby, has been in the spotlight more than ever. The news has covered Facebook's privacy issues, Time magazine has declared Zuckerberg person of the year, and the ...

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