Preface
It is safe to assume—since you're holding this book—that you work for a company of a reasonable size. This means you have bureaucracy and red tape to deal with, and that you have to contend with many different levels of staff. Making changes to your software or websites is not immediate and is weighed down with legacy protocols and processes. If none of this describes your situation, then you are lucky because you are in the minority.
The items mentioned here all sound like negative attributes, but many of them are unavoidable outcomes—particularly in businesses that have undergone rapid growth. The larger a company is, the slower it is typically to respond to change. Antony recalls spending months working on a project for a large blue-chip ...
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