Contents

Preface

Acknowledgments

Chapter 1: A Framework for Excellence in Private Banking

Vision and Mission

Present Status

Where and How?

Processes, People, and Plans

Metrics

Conclusion

Chapter 2: What is Driving Private Banking?

An Industry in the Midst of Change

The Four Key Drivers

Conclusion

Notes

Chapter 3: Finding the Right Organisation and Operational Strategy

Organisational Forms and Trends

Private Banking Structures

Designing the Organisation

Conclusion

Notes

Chapter 4: Forces Shaping the Regulatory Environment

The Regulatory Environment

How Regulators and the Industry are Addressing Global and National Concerns

Conclusion

Note

Appendix: Some Key Regulatory Bodies and Legislation

Chapter 5: Putting Clients at the Centre

Making Sense of Client Diversity

Arguments for Segmentation

Current Segmentation Practices

Snapshot of Segmentation Criteria

Behavioural Segmentation

Attracting New Clients

Retaining Clients Over the Long Term

Conclusion

Notes

Chapter 6: Beyond Products—Offering Tailored Solutions

Crises as Catalysts

Has Volatility Become the New “Norm”?

The Role of Financial Services and Products in Wealth Creation

Adapting to a Changing Environment

Matching Client Needs to Products and Services

Conclusion

Notes

Appendix 1: Overview of the Most Common Financial Products

Appendix 2: Key Criteria in the Selection of Funds and Funds of Funds

Chapter 7: Why Brand Matters

The Origins of Branding

The Functions of a Brand

Why is Brand So Important in Private Banking?

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