Preface
“Is it secret? Is it safe?”
—GANDALF TO FRODO LORD OF THE RINGS, THE FELLOWSHIP OF THE RING
The movie Marathon Man contains a scene in which the protagonist is tied to a chair and being asked over and over again “Is it safe?” He doesn't know how to answer the question and starts to squirm when the interrogator takes out a set of dental tools and walks toward him. This is the discomfort that many consumers feel when considering whether to complete an online form or download software from the Internet. Not knowing whether it is safe to share your information or use technology can be frustrating. There should be no ambiguity when it comes to a person's safety. It should be clear what will happen to a person's data when clicking the Submit ...
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