Privacy-Certification Programs
When browsing the World Wide Web, users make mental notes about each Web site visit, which collectively helps them determine whether a site should be trusted. One of these notes may be whether a site displays a seal from a privacy-certification program. Subscribing to a certification program is one way to get potential customers to feel better about buying products from a Web site. So even if the seals do not apply to a specific set of products per se, they can help a site sell more products.
Subscribing to one of these programs tells visitors to a site that a company has passed certain criteria to achieve the seal. It also tells them that they have an alternative place to go to resolve issues they may have with ...
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