Defining Privacy
The term privacy, at the most rudimentary level, is about complying with a person's desires when it comes to handling his or her personal information. That is, it refers to the right of individuals (e.g., consumers or business partners) to determine if, when, how, and to what extent data about themselves will be collected, stored, transmitted, used, and shared with others. This includes their right to browse the Internet or use applications without being tracked unless permission is granted in advance. It also includes the right to be left alone.
Even pseudonymous tracking can be an issue if there is a possibility the tracking information could be correlated with other more sensitive data. For example, a globally unique identifier ...
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