Privacy Violation Consequences
The consequences for violating privacy policies are minimal. As mentioned in the Amazon case, no punishment was levied against Amazon. In most cases, self-regulation by the industry is the only thing that even makes companies use a privacy policy. So breaking it carries no retribution other than public outcry. Although, public advocates have forced companies and the government to take privacy policies seriously and will continue to do so in the future. Laws such as COPPA will carry penalties for non-compliance, but these laws do not strictly enforce an actual privacy policy.
The U.S. has a history of punishing companies for blatant violations of privacy rights. In the case of Boling vs. Tennessee State Bank (1994), ...
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