About the Authors
Jakob Nielsen
Jakob Nielsen, Ph.D., is a principal of Nielsen Norman Group. He is the founder of the “discount usability engineering” movement, which emphasizes fast and efficient methods for improving the quality of user interfaces. Nielsen, noted as “the world’s leading expert on Web usability” by U.S. News and World Report and “the next best thing to a true time machine” by USA Today, is the author of the best-selling book Designing Web Usability: The Practice of Simplicity (New Riders Publishing, 2000), which has sold more than a quarter of a million copies in 22 languages. His other books include Usability Engineering (Morgan ...
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