Chapter 12. Final Thoughts: Design That Works
Design for users. That sounds so obvious, but it’s not. Almost always, when we see bad Web sites, they were designed for the designers themselves or for their clients. The point is not what you like or what your manager or even the CEO likes. It’s difficult to reject your own preferences, but the key to creating a good experience for users is to design with them in mind.
Remember, you are not your average user. Your boss is not your average user. Presumably, both you and your boss are smart, and you probably know much more about computers and the Internet than your average user does. But even if you are targeting an audience of highly educated geeks, you still are different from them in one key area: ...
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