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Prioritizing Web Usability by Hoa Loranger, Jakob Nielsen

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Chapter 1. Introduction: Nothing to Hide

4 Where We Got Our Data

How We Did the Book Study

The “Thinking Aloud” Method

Site-Specific Testing

Sites Tested

Web-Wide Testing

What if a Site Has Changed?

17 Tell Me Again: Why Do I Need to Do User Testing?

User Testing in Three Days

The Exceptions

We’ll begin by letting you in on a secret: There are no secrets to doing good usability studies. It’s simply a matter of knowing how and where to look, and then documenting your observations.

Usability works because it reveals how the world works. Once you discover how people interact with your design, you can make it better than your competitor’s.

This book tells you how people behave on the Internet and what makes Web sites fail or succeed. ...

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