PREFACE

There was a time when business planning was an annual activity, with key decision-makers getting together before the start of each fiscal year, identifying the corporate objectives for the upcoming year, establishing the corresponding annual budgets, and documenting these details in an annual report.

This approach worked (reasonably) well in a world where market conditions were relatively stable, technology innovations were slow and infrequent, competition was a known quantity, and staff were in it for the long haul. That is not today’s corporate world.

In today’s ever-changing, fast-moving, global-reaching marketplace, the key to maintaining your competitive advantage, keeping your products and services relevant, and retaining your customers ...

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