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PrestaShop 1.5 Beginner's Guide

Book Description

Build your own attractive online store with this fast and flexible ecommerce solution

  • Build a fully featured, attractive online shop with PrestaShop

  • Add and customize your shop’s products

  • Make more money by offering shipping and payment options to your site

In Detail

PrestaShop is an open source, e-commerce solution which allows you to build a highly functional, flexible, and attractive online store.

In "PrestaShop 1.5 Beginner’s Guide" you will learn how to set up, extend, and personalize your own online shop. Newly updated to focus on PrestaShop 1.5, this book features descriptive and practical tutorials on everything you need to make a splash in the world of e-commerce.

If you want to start selling your products online but are a bit daunted about shipping, tax, and designing your online presence, then this is the book for you.

This practical book starts by showing you how to download, install, and configure your own shop. Using a step-by-step approach, this book takes you through the processes required to create a fully functioning online shop with the potential to make you serious money.

With distinct chapters on the methods required to make your products stand out to your customers better, this title will enable you to create and customize a vivid, online presence to get people visiting your store and buying your goods.

Targeting further sales, this book then shows you how to develop a targeted search engine optimization campaign to get new customers and keep existing customers returning. From here you will learn how to tackle complicated tax rates and shipping costs efficiently and with less hassle to ensure your customers are satisfied with your service.

If you want to start your own e-commerce business using PrestaShop, then this book will show you how.

Table of Contents

  1. PrestaShop 1.5 Beginner's Guide
    1. Table of Contents
    2. PrestaShop 1.5 Beginner's Guide
    3. Credits
    4. About the Authors
    5. About the Reviewers
    6. www.PacktPub.com
      1. Support files, eBooks, discount offers and more
        1. Why Subscribe?
        2. Free Access for Packt account holders
    7. Preface
      1. What this book covers
      2. What you need for this book
      3. Who this book is for
      4. Conventions
      5. Time for action – heading
        1. What just happened?
        2. Pop quiz – heading
        3. Have a go hero – heading
      6. Reader feedback
      7. Customer support
        1. Errata
        2. Piracy
        3. Questions
    8. 1. Getting Started
      1. Know your business
      2. Downloading PrestaShop
        1. Technical requirements
      3. Time for action – transferring files to your web host
        1. What just happened?
      4. Making a database
      5. Time for action – creating a database
        1. What just happened?
      6. How to install PrestaShop
      7. Time for action – the PrestaShop auto-installer
        1. What just happened?
      8. Post-install security
        1. Deleting the install folder
      9. Time for action – how to delete the install folder
        1. What just happened?
        2. Renaming the admin folder
      10. Time for action – renaming the admin folder
        1. What just happened?
      11. Your shop front explained
      12. Your shop-back explained
      13. Time for action – logging in to your PrestaShop control panel
        1. What just happened?
        2. Control panel guided tour
        3. Have a go hero – hunt the PrestaShop thimble
      14. Before we continue
        1. Pop quiz – a few questions about Chapter 1
      15. Summary
    9. 2. Back Office
      1. Dashboard
      2. Catalog
      3. Orders
      4. Customers
      5. Price rules
      6. Shipping and localization
      7. Modules
        1. Arranging key modules
        2. Cart block
      8. Time for action – installing the shopping cart module
        1. What just happened?
      9. What goes on your home page?
        1. Unique Selling Proposition (USP)
      10. Time for action – how to add your content to your home page
        1. What just happened?
        2. Secure payment
      11. Time for action – using the content management system
        1. What just happened?
        2. Moving modules around
      12. Time for action – moving modules
        1. What just happened?
      13. Preferences
      14. Time for action – changing the default image size
        1. What just happened?
      15. PrestaShop themes
        1. Finding themes
        2. Choosing a great theme
        3. Installing the themes
      16. Time for action – installing a PrestaShop theme
        1. What just happened?
        2. Pop quiz – themes and things
      17. Customizing your template
        1. Important preliminary point
      18. Time for action – creating a new template
        1. What just happened?
        2. Editing your CSS file
          1. Background color
          2. Font size
        3. Themes summary
      19. Time for action – uploading your company/store logo
        1. What just happened?
      20. Advanced parameters and administration
      21. Time for action – making a customer account
        1. What just happened?
        2. Permanent links block
      22. Stats
      23. Creating the “must have” pages
        1. Delivery
        2. Legal notice
        3. Terms and conditions
        4. About us
      24. Contacting your store
        1. Contacts
      25. Time for action – creating departments to contact
        1. What just happened?
      26. Multistore feature
      27. Downloadable products
      28. Are you an existing user of osCommerce? Let’s import it to PrestaShop
      29. Summary
    10. 3. Merchandising for Success
      1. Shop categories
        1. Planning your category structure
        2. Creating your categories
      2. Time for action – how to create product categories
        1. What just happened?
        2. Creating content for your categories and subcategories
      3. Time for action – adding category descriptions
        1. What just happened?
      4. Adding products
        1. Product descriptions that sell
          1. Actually selling the product
          2. Ask for the sale
        2. Create some images with GIMP
      5. Time for action – how to add a product to PrestaShop
        1. What just happened?
      6. Highlighting products
        1. New products
      7. Time for action – how to highlight your newest products
        1. What just happened?
        2. Specials
      8. Time for action – creating a special offer
        1. What just happened?
        2. Recently viewed
        3. Best sellers
      9. Accessories
      10. Time for action – creating an accessory
        1. What just happened?
      11. Features
      12. Time for action – using PrestaShop's features
        1. What just happened?
      13. Attributes
      14. Time for action – an attributes example
        1. What just happened?
        2. Have a go hero – the combinations generator
      15. Customizing
      16. Time for action – allowing your customers to customize
        1. What just happened?
      17. Product mania!
        1. Pop quiz – a few product marketing questions
      18. Summary
    11. 4. Getting More Customers
      1. SEO: Search Engine Optimization
        1. Which keywords should we use?
          1. Discovering the value of keywords
      2. Meta tags
        1. Types of meta tags
      3. Time for action – PrestaShop meta tags
        1. What just happened?
      4. Tag clouds
      5. Time for action – creating a tag cloud
        1. What just happened?
      6. Friendly URLs
      7. Time for action – how to get search-friendly URLs
        1. What just happened?
      8. Canonical URLs
      9. Time for action – choosing your canonical URL
        1. What just happened?
      10. Writing and displaying articles
        1. Good ideas when writing articles
          1. Make your articles easy to read
          2. Think about your audience
          3. Sell, but sell subtly
        2. Page formatting and keyword density
          1. How many times should the keywords/phrases be used?
        3. Quick tips
        4. Writing the summary
      11. Using the CMS
      12. Time for action – creating the article
        1. What just happened?
      13. robots.txt
      14. Time for action – creating robots.txt
        1. What just happened?
      15. Helping Google with sitemaps
      16. Time for action – Google sitemaps tutorial
        1. What just happened?
      17. PrestaShop search weightings
        1. Switching languages
      18. Time for action – enabling a second language
        1. What just happened?
        2. Creating translations
      19. Time for action – translating product descriptions
        1. What just happened?
      20. Time for action – translating your whole website
        1. What just happened?
        2. Languages conclusion
        3. Pop quiz – PrestaShop search
      21. Summary
    12. 5. Tools, Newsletters, Extra Income, and Statistics
      1. Exploring the Preferences tab
        1. Useful preferences
          1. General
          2. Orders
          3. Cart redisplay at login
          4. Store contacts
          5. E-mail
          6. Image
          7. Localization
          8. Maintenance
        2. Administration
          1. Menus
      2. Time for action – customizing your tabs
        1. What just happened?
          1. Quick access
      3. Time for action – creating a Quick access
        1. What just happened?
        2. Pop quiz – tools and preferences challenge
      4. E-mail marketing with newsletters
        1. Most people don't buy!
          1. Why?
          2. The stages of e-mail marketing
        2. Setting up the newsletter module
      5. Time for action – the newsletter module
        1. What just happened?
        2. Switching on product notifications
      6. Time for action – product notifications
        1. What just happened?
        2. Powerful newsletter modules
        3. Building a big list of subscribers
        4. Understanding what a newsletter is
          1. Incentives
            1. What to give away
          2. Offering more via e-mail
        5. Creating newsletters
          1. Product information
          2. Genuine news
          3. Designing your newsletters
        6. Sending newsletters
          1. A quick word about spam
          2. Using a PrestaShop module to send newsletters
          3. Using your web host to send newsletters
          4. A dedicated e-mail service provider to send newsletters
          5. A free e-mail system to send newsletters
          6. Getting your subscriber list
      7. Time for action – accessing your e-mail list
        1. What just happened?
        2. Setting up Google AdSense in PrestaShop
      8. Time for action – installing Google AdSense
        1. What just happened?
      9. Setting up PrestaShop statistics
        1. Graph and grid engines
        2. Statistics modules
      10. Time for action – setting up statistics engines and modules
        1. What just happened?
        2. Exploring the statistics options
      11. Installing Google Analytics
        1. Getting a Google Analytics account
        2. Have a go hero – doing more with the thing
      12. Time for action – installing Google Analytics
        1. What just happened?
        2. Using Google Analytics
      13. Summary
    13. 6. Security and Disaster Recovery
      1. Types of attacks
        1. Common sense issues
        2. Brute force
        3. SQL injection attack
        4. Cross-site scripting
        5. User error
      2. Employees and user security
      3. Time for action – creating users
        1. What just happened?
      4. Profiles
      5. Time for action – creating profiles
        1. What just happened?
      6. Permissions
        1. Permissions and their levels
      7. Time for action – configuring permissions to profiles
        1. What just happened?
        2. Pop quiz – security
      8. SSL – Secure Sockets Layer
        1. Shared SSL, dedicated SSL, or no SSL
        2. Setting up SSL in PrestaShop
      9. Time for action – setting up SSL in PrestaShop
        1. What just happened?
      10. Making a copy of your store
        1. Introducing the backup process
          1. Frequency
        2. Backing up your database
      11. Time for action – backing up your database
        1. What just happened?
        2. Backing up your files
      12. Time for action – backing up your files
        1. What just happened?
      13. Using your copy
        1. Restoring the database
      14. Time for action – how to restore the database
        1. What just happened?
        2. Restoring the files
      15. Time for action – restoring your files
        1. What just happened?
        2. Assessing what went wrong
        3. Have a go hero – securing your newly restored shop
      16. Upgrading PrestaShop
      17. Time for action – how to upgrade PrestaShop
        1. What just happened?
        2. Have a go hero – keeping your store live while upgrading
      18. This chapter in a nutshell
      19. Summary
    14. 7. Checkouts and Shipping
      1. Handling payments
        1. Which payment provider should I use?
          1. Merchant accounts
        2. PayPal, Google Checkout, bank wire, or cash on delivery?
          1. SSL requirements
          2. Cost
          3. Getting your money
          4. Flexibility
          5. Chargebacks
          6. Friendliness
          7. Conclusion
        3. Have a go hero – turning a negative into a positive
      2. Using PayPal
        1. PayPal account
        2. Setting up your PayPal checkout
      3. Time for action – installing the PayPal module
        1. What just happened?
      4. Using Google Checkout
        1. Installing the checkout
      5. Time for action – how to set up Google Checkout payments
        1. What just happened?
        2. Cheque
        3. Cash on delivery
        4. Bank wire
      6. Sales taxes
      7. Time for action – setting up PrestaShop to handle sales tax
        1. What just happened?
      8. One page checkout
      9. Guest checkout
      10. Currencies
        1. Adding a currency
      11. Time for action – adding a currency
        1. What just happened?
        2. Setting currency rates
      12. Time for action – setting a currency rate
        1. What just happened?
        2. Auto exchange rate updates
      13. Vouchers
        1. Creating a voucher
      14. Time for action – creating a voucher
        1. What just happened?
        2. Giving the vouchers to your customer
      15. Shipping options
        1. Super-simple shipping configuration options
        2. Common shipping scenarios
          1. Shipping calculated by sale value
      16. Time for action – configuring shipping by sale value
        1. What just happened?
          1. Configuring shipping by weight
      17. Time for action – how to configure shipping by weight
        1. What just happened?
          1. Shipping configuration in depth
      18. Gift wrapping and recycled packaging
      19. Time for action – setting up gift wrapping and recycled packaging options
        1. What just happened?
        2. Pop quiz – a refresher
      20. Your PrestaShop so far
      21. Summary
    15. 8. Ready to Sell
      1. Creating an account and placing an order
      2. Time for action – creating an account and placing an order
        1. What just happened?
      3. Repeat business with a customer loyalty scheme
      4. Time for action – setting up your loyalty scheme
        1. What just happened?
      5. Getting some product comments
        1. All about comments
        2. How to get some product comments
      6. Time for action – getting some feedback for your products
        1. What just happened?
      7. Putting up a discount voucher on the front page
        1. Creating the voucher (reminder)
        2. Showcasing the voucher
      8. Time for action – putting your voucher on the home page
        1. What just happened?
      9. Registering with the search engines
        1. Registering
      10. Time for action – registering with the search engines
        1. What just happened?
      11. Marketing your site
        1. How to write good posts
          1. Write at your skill level
          2. Social share buttons
          3. Criticism
          4. Don't shamelessly promote yourself
      12. Promoting your store using social media
        1. Twitter
          1. Branding your profile
          2. Following others
          3. A lightning guide to tweeting
            1. Regular tweets
            2. What's your frequency Kenneth?
            3. Broadcasting
            4. Humor
            5. Questions
            6. Achievements and events
            7. Replying and retweeting
            8. Sales tweets
          4. Twitter summary
        2. Facebook
          1. Avoid spamming
          2. Start a group
          3. Start an event
          4. Start a page
        3. Social media conclusion
      13. Handling orders and checking payments
        1. Creating order messages
      14. Time for action – creating messages
        1. What just happened?
          1. Statuses
      15. Time for action – statuses
        1. What just happened?
        2. Checking payments
        3. Processing an order
      16. Time for action – how to process an order
        1. What just happened?
      17. More about the Customers and Orders tabs
        1. Groups
      18. Time for action – creating and using groups
        1. What just happened?
        2. Customers
        3. Carts
        4. Invoices
      19. Time for action – Invoices
        1. What just happened?
        2. Merchandise returns
        3. Pop quiz – Sell your products
      20. Summary
    16. 9. Go… to the Future
      1. Why are we here?
      2. The power of e-commerce and a passive income
        1. The busy billionaire
      3. Learning from competitors
      4. Perpetual analysis, improvement, and marketing
        1. Analyzing statistics
          1. PrestaShop statistics
            1. Pages not found
            2. Best products, best categories, and catalog statistics
            3. Shop search
            4. PrestaShop statistics summary
          2. Google Analytics
            1. Audience
            2. Traffic sources
            3. Content
            4. Google Analytics summary
        2. Improvement
          1. Optimizing your articles, product descriptions, and category descriptions
          2. Adding new articles
        3. Marketing
        4. Devising a routine and sticking to it
      5. Time for action – making a plan
        1. What just happened?
      6. The big secret
        1. High street retail
        2. Duplication
          1. Look at it like this
          2. An analogy to explain
          3. What about all these corner shops?
        3. Technical duplication tips
          1. Varying your payment provider
          2. Varying your web host
          3. Varying your content
          4. Varying your cart software
          5. Try something totally new
      7. The future of e-commerce and PrestaShop
        1. Pop quiz – become an e-commerce expert
      8. Picture this
      9. Summary
    17. A. Control Panel Quick Reference
      1. Catalog
        1. Products
        2. Categories
        3. Monitoring
        4. Attributes and Values
        5. Features
        6. Suppliers
        7. Image Mapping
        8. Tags
        9. Attachments
      2. Orders
      3. Customers
      4. Price Rules
        1. Cart Rules
        2. Catalog Price Rules
      5. Shipping
      6. Localization
      7. Modules
        1. Modules & Themes Catalog
        2. Positions
        3. Payment
      8. Preferences
      9. Advanced Parameters
        1. Administration
        2. Stats
    18. B. Web Resources
      1. PrestaShop related resources
      2. Sales and marketing
      3. Technical
      4. Resources
      5. Other shopping carts and content management systems
      6. Other
    19. Pop Quiz Answers
      1. Chapter 1, Getting Started
        1. Pop quiz – starting your e-commerce
      2. Chapter 2, Back Office
        1. Pop quiz – themes and things
      3. Chapter 3, Merchandising for Success
        1. Pop quiz – a few product marketing questions
      4. Chapter 4, Getting More Customers
        1. Pop quiz – PrestaShop search
      5. Chapter 5, Tools, Newsletters, Extra Income, and Statistics
        1. Pop quiz – tools and preferences challenge
      6. Chapter 6, Security and Disaster Recovery
        1. Pop quiz – security
      7. Chapter 7, Checkouts and Shipping
        1. Pop quiz – a refresher
      8. Chapter 8, Ready to Sell
        1. Pop quiz – sell your products
      9. Chapter 9, Go… to the Future
        1. Pop quiz – become an e-commerce expert
    20. Index