Contents
Foreword to the Paperback Edition
Preface: What's Past Is Prologue
Introduction: The Wizard of Aaaahs
The Mission-Critical Presentation
A New Approach to Presentations
Company Examples: Cisco Systems
Microsoft
Chapter One: You and Your Audience
The Problem with Presentations
Persuasion: Getting from Point A to Point B
Company Examples: Network Appliance
Luminous Networks
Chapter Two: The Power of the WIIFY
Company Examples: Brooktree
Netflix
Luminous Networks
Chapter Three: Getting Creative: The Expansive Art of Brainstorming
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