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Presenting to Win: The Art of Telling Your Story by Jerry Weissman

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Chapter 13 Animating Your Graphics

Company Example:

  • Microsoft® PowerPoint

How versus Why and Wherefore

What comes to mind when you see the word "animation"? Maybe a vintage Bugs Bunny short or a recent full-length feature, such as DreamWorks' Shrek or Pixar's The Incredibles. In the context of business presentations, animation refers to motion added to computer graphics. This movement can involve either an entire slide or the visual elements within a slide. In animation, these elements move onto or off the screen, shift within the screen, or grow, shrink, change, or vanish.

We've all seen varying degrees of electronic animation in business, from the sophisticated sequences that appear on Internet Web sites to the equally sophisticated presentations ...

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