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Presenting to Win: The Art of Telling Your Story by Jerry Weissman

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Chapter 11 Customizing Your Presentation

Company Examples:

  • Integral Capital Partners
  • Cisco Systems

The Power of Customization

On my very first day as an undergraduate at New York University, I attended the orientation session for incoming freshmen in a state of suspended animation. I had left behind the camaraderie and the cinder-block walls of a New York City public high school, and now, alone and apart from my close friends of four years, I entered the marble halls of NYU's Gould Memorial Chapel. I was a solitary speck in a sea of strangers, all of us intimidated by our imposing surroundings and further humbled by our requisite freshmen headdress: bright violet beanies.

My awe was heightened when I saw an array of austere deans and professors ...

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