Every Audience, Every Time
I've demonstrated many of the concepts in this book with examples from my work with companies preparing for their IPO road shows. Presenting an IPO road show is the ultimate in mission-critical assignments: It's like piloting a space shuttle flight, conducting the New York Philharmonic, or pitching the seventh game of the World Series. I hope you've found these IPO stories to be clear illustrations of the Power Presentations techniques.
More importantly, I hope you've recognized that these very same techniques can and should be used in every persuasive situation. Their fundamentals have existed since Aristotle. They have been used by Abraham Lincoln, Winston Churchill, John F. Kennedy, and Martin Luther King, Jr. You ...
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