Presenting to Win: The Art of Telling Your Story

It All Starts with Your Story

Jeff Raikes' case in point applies to every presenter. Persuading your audience is, above all, a matter of being prepared with a logical, compelling, relevant, and well-articulated story. You need to know where you want to lead your audience, your Point B, and how you will get them there. To do that, you need to focus on the most essential elements of your story, arrange them in a lucid flow, and convey them with frequent emphasis on the specific benefits, the WIIFYs, your audience will enjoy if they heed your call to action. Finally, you need to support your presentation with Less Is More graphics that express your ideas clearly. Your audience is then free to concentrate on you and your discussion, Presenter Focus ...