External Linkages
While the Internal Linkages in the previous chapter bond together the components of your presentation, it's equally important to bond your presentation (and you, as the presenter) to each specific audience. You can achieve that with External Linkages: words, phrases, stories, and other materials that you insert throughout your presentation to make it fresh. There are seven External Linkages:
Direct Reference. Mention specifically, by name, one or more members of your audience.
Mutual Reference. Make reference to a person, company, or organization related to both you and your audience.
Ask Questions. Address a question directly to one or more members of your audience.
Contemporize. Make reference to what is happening today.
Localize. ...
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