The Illusion of the First Time
Many business presentations contain information that must be conveyed repeatedly, to multiple audiences. For example, a salesperson may have to present a new product to many different groups of customers; or, a human resources manager may have to explain the new company benefits plan to dozens of small groups of employees. In the IPO road show world, company officers must make their presentations to many, many groups of investors. Typically, they give 60 to 80 pitches over a period of two to three weeks, often six to eight presentations in any given day.
Under these circumstances, it's difficult to keep your presentation fresh and vital. In part, this is a matter of energy and focus. When you have to make the same ...
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