Presenting to Win: The Art of Telling Your Story

Presenter Focus Revisited

Let me pose a question. Throughout this entire chapter, and in the previous three chapters on graphics, I haven't mentioned Point B or the WIIFY once, while, throughout this book, I've repeatedly stressed their importance. Where in the Storyboard, or on which slide, do you think you should put your Point B and the audience WIIFY?

The right answer is nowhere. Point B and the WIIFY don't appear on any slide. They are stated by you, the presenter.

I ask this as a trick question to reinforce the concept of Presenter Focus. The slides are not the presentation; they are simply presenter support. It is you, the presenter, who must grab your audience at Point A, navigate them through all the parts, and deposit them at Point ...