Presenting to Win: The Art of Telling Your Story

Text Guidelines

• Create a consistent look and feel and maintain it throughout.
• Be consistent in your choice of font, as well as in your choice of case.
• Keep font size to a minimum of 24 or 28 points.
• Avoid abbreviations at all costs.
• Add shadows and bolding to make all text more legible.
• Use sharp contrast: light text on a dark background, or vice versa.
• Insert your company logo, but don't make it look like a neon sign; treat it instead as a watermark, with a subtle, embossed effect.
• Avoid the clutter caused by recurring slogans, datelines, copyrights, and the ubiquitous “Company Confidential” warning in the periphery of every single slide.
• Use blank space. You don't have to fill every nook and cranny of every slide with information. ...