Graphic Design Elements

All the bells and whistles in all the graphics programs available for business presentations boil down to just four basic design elements:

  • Pictorial. Photographs, sketches, maps, icons, logos, screen shots, or clip art.

  • Relational. Tables, matrices, hierarchies, and organizational charts. (Think of a relational chart as an image that captures a set of relationships, connections, or links in visual form.)

  • Text. Text comes in two flavors: bullets and sentences.

  • Numeric. Numbers expressed in bar charts, pie charts, area charts, line charts, histograms, and other more specialized types of graphs.

When you choose either pictorial or relational, you achieve Less Is More by default. A picture is worth a thousand words. And a ...

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