Presenting to Win: The Art of Telling Your Story

Perception Psychology

In addition to Presenter Focus and Less Is More, the two essential concepts for powerful graphics design, there is a third vital element in the equation: the audience and how they take in what they see. I call this Perception Psychology.

Let's begin by analyzing how the human eye moves.

You're familiar with the illuminated initial letter that appears in fine manuscripts or in handsomely printed books. It always appears in the upper left corner of the page, where a new book or a new chapter begins. Magazines and newspapers also often use an enlarged initial letter to start articles. That's because in western countries like the U.S., France, Spain, and Germany, languages are always printed from left to right, and top to bottom. ...