The Proper Role of Graphics
Think about a time when you were in the audience at a presentation and the graphics didn't work. What was the problem? The most common answers I get when I ask my business clients this question include:
“The graphics were cluttered.”
“There was too much on the slide.”
“The slide looked like an eye chart.”
“The slide was a Data Dump.”
Now flip the lens and take the point of view of an Audience Advocate. What's the effect on you? It's another case of the dreaded MEGO syndrome: the same cause and effect as when a story is unloaded on you as a Data Dump.
The main reason this happens is that presenters fail to distinguish between a document and a presentation. They treat a presentation as a document. Business documents include ...
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