Tell 'em What You're Gonna Tell 'em
The dynamic inflection points above will prime your audience, but do you want to now dive directly into the body of your presentation? Do you want to start drilling deeply into the first of the clusters you selected? Not quite yet. I suggest that first you take a moment to give your audience a preview of the outline of your major ideas.
The technique for helping your audience become oriented and track the flow of your ideas is the classic Tell 'em what you're gonna tell 'em. You can also think of it as the forest view.
In most business presentations, this preview is expressed in the Overview or Agenda slide. In an IPO road show, it's in the Investment Highlights slide. In either case, it summarizes the chief ...
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