Linking to Point B
To make the opening of your presentation its most effective, you need to do more than capture the interest of your audience. The optimal Opening Gambit goes further by linking to your Point B.
In every one of the examples above, the presenters continued beyond the Opening Gambit, and then hopped, skipped, and jumped along a path that concluded with Point B. To help you do the same, you'll need two additional stepping stones: the Unique Selling Proposition (USP) and the Proof of Concept.
USP. This is a very succinct summary of your business, the basic premise that describes what you or your company does, makes, or offers. Think of the USP as the “elevator” version of your presentation: the way you'd pitch yourself if you stepped ...
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