Chapter 5. Capturing Your Audience Immediately
Company Examples:
Intuit Software
DigitalThink
Mercer Management
Cisco Systems
Yahoo!
Macromedia
Argus Insurance
TheraTech
Microsoft
Network Appliance
Cyrix
ONI Systems
Laurel Elementary School
Picture your audience at the start of your presentation. Perhaps it's a group of potential customers who've come to hear you give a presentation about your company's newest product, drifting into a meeting room one by one, sipping their coffee, checking their handhelds. Or perhaps it's a banker in a wood-paneled office, sitting behind a tall stack of documents, probably loan applications, who must decide whether or not to lend your startup money for expansion. Or, as with my IPO clients, perhaps it's a roomful of institutional ...
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