Presenting to Win: The Art of Telling Your Story

Guidelines for Selecting a Flow Structure

When you are selecting a Flow Structure for your presentation, consider these factors:

• The presenter's individual style. Choose a Flow Structure that feels right. A little experimentation and practice will help you decide which option works best for you. The fact that one of your colleagues had success with a particular Flow Structure doesn't mean that you will, too. Of course, this gives the lie to the very notion of the one-size-fits-all corporate pitch.

• The audience's primary interest. As you've seen, different Flow Structures emphasize different aspects of the story. Choose a Flow Structure that focuses on what interests or concerns your audience most. Remember that Opportunity/Leverage works well ...