Presenting to Win: The Art of Telling Your Story

Audience Advocacy

For the presenter to succeed in achieving the clarion call to action, the audience must be brought into equal focus with the presenter's objectives. To create that balance, I've coined the term Audience Advocacy. Mastering Audience Advocacy means learning to view yourself, your company, your story, and your presentation through the eyes of your audience.

In programs with my clients, I role-play potential investors, prospective customers, or would-be partners. In developing my own program material, I take the point of view of my clients. I urge you do the same in whatever presentation you are developing. Take your audience's point of view. This is a shift in thinking that requires both knowledge and practice.

Let me refer again ...